Since 1961, GRA Group has partnered with leading wholesale distributors to design incentive programs that inspire performance and build customer loyalty. Over decades in the industry, we’ve learned what truly drives engagement — understanding your customers, their motivations, and what keeps them connected to your brand.
Our marketing strategies are built on insight, not guesswork. After learning your goals, budget, and audience, we create customized travel incentive programs that strengthen relationships and increase share of business. At GRA Group, loyalty isn’t a coincidence — it’s the result of thoughtful strategy, creative rewards, and a commitment to long-term success.
The GRA Group Travel Process
Refined and perfected over 50+ years, this system ensures the continued success of your travel promotion. We are certain that, by following our time-proven process, your program will produce the results you want.
Define Objectives · Build a Budget · Set the Foundation
We work with you to define clear goals, build a tailored budget, and establish program guidelines that ensure long-term success. With decades of experience, we craft smart, results-driven trip rules that maximize participation and impact. From there, we create a customized plan that sets the stage for an unforgettable experience.
Launch
Train Your Team · Inspire Engagement · Create Excitement
We partner with your sales team to introduce the program and show them how to use the trip as a powerful sales motivator. Our creative team designs engaging promotional materials and a custom trip website that bring your program to life—building excitement, awareness, and momentum from day one.
Pre-Trip
Engage Participants · Track Progress · Perfect the Details
We keep your participants engaged and informed while managing every detail behind the scenes. From building a seamless online registration system to coordinating flights, on-site transportation, and logistics, we ensure a smooth planning process from start to finish. Throughout every stage, we monitor performance and budget closely—maximizing value, minimizing stress, and keeping your program running efficiently and on target.
The Trip
Deliver the Experience · Support Every Moment · Make It Unforgettable
Our team is on-site through the whole process to ensure every detail runs seamlessly. From managing logistics to hosting a dedicated hospitality desk with GRA staff and local partners, we provide personal, responsive support at every step. Whether it’s arranging tours, handling questions, or solving challenges on the spot, we’re there to make your incentive experience effortless and extraordinary.
After your program concludes, we conduct a full financial reconciliation and review every detail to evaluate results. Through surveys and feedback, we measure how the experience strengthened relationships, inspired loyalty, and delivered true value to your business. Our goal is to ensure every program ends with clear insights, lasting connections, and a foundation for future success.
RELAUNCH
Turning one great journey into the start of the next
Incentive travel is more than a celebration — it’s a strategy for growth. Whether your goal is to drive sales, increase margins, launch new products, or strengthen customer relationships, GRA Group designs programs that deliver lasting impact.
We look beyond the destination to focus on what truly matters: engaging your sales team, building meaningful connections, and creating memorable experiences that foster loyalty and trust. Together, we’ll continue shaping unique opportunities that keep your customers inspired and your business moving forward.