The GRA Group

Where Extraordinary Experiences
Meet Exceptional Incentives

As a premier incentive travel company, we specialize in curating unforgettable journeys that go beyond the ordinary. At GRA, we believe in the power of incentives to inspire and motivate, creating lasting memories that drive success.

Derived from Gaelic roots, "GRA" means the love of life—a philosophy we embody in every aspect of our work. Our team is dedicated to crafting tailor-made incentive travel programs that not only reward achievements but also celebrate the joy of living. With meticulous attention to detail and a passion for delivering unparalleled experiences, we transform your goals into remarkable adventures.

Explore the world with GRA Group, where every journey is a testament to the love of life. Elevate your incentives, inspire your team, and embark on a new era of success with us.

Our History

Since 1961, GRA Group has supported the wholesale distributor market with strategic marketing, customer-engagement expertise, and industry insight. Our decades of experience have given us a deep understanding of distributor operations, sales channels, and the competitive factors that shape long-term growth. This history allows us to help distributors strengthen brand visibility, build stronger customer loyalty, and drive measurable business results.

What truly sets GRA Group apart is our knowledge of distributor customers—their buying behavior, loyalty triggers, and reasons for switching suppliers. Because we are deeply embedded in the wholesale distribution industry, we design programs that align with real customer priorities and real-world sales challenges. Our experience allows us to deliver targeted, data-informed strategies that help distributors increase retention, grow market share, and build stronger, more profitable relationships year after year.

1961

Since

800+

Travel Incentive Programs

Our Leadership

The GRA group, a Cleveland-based incentive travel company established 56 years ago by John Rich was recently purchased by Mary Catherine Barrett. Barrett has over 33 years in the incentive travel industry – 20 years as an employee of The GRA Group. The Cleveland-based attorney is enthusiastic about the opportunity to implement new initiatives with this well-established company.

The GRA Group in the News
The GRA Group was recently featured in Crain's Cleveland Business. In this article, The GRA Group was highlighted as a leader in the travel industry navigating and thriving through changes in travel standards related to the Covid-19 pandemic.
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Ready to grow?

If you are ready to motivate your sales force, increase your market share, and build lasting relationships with your customers, contact The GRA Group today.

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