The GRA Group has been servicing the wholesale distributor market since 1961. We have learned a lot in the decades since. Not just in how to keep your name in front of your prospective customers, or the most effective promotion ideas, or which messages work best in which situations. We have something even more valuable: we know your customers. We know what keeps then loyal to a distributor, we know what makes them change distributors, and we know their priorities. We are in the same business as you.
That’s why our marketing ideas are never shots in the dark. After learning your current needs, budget and ultimate goals, we will tailor a travel incentive program that will motivate your customers to give you a larger percentage of their business while meeting your company’s goals. And the goal of GRA is not just to run a successful program (which we will!). We want to help make travel incentive PART OF YOUR COMPANY’S DNA – building continued growth and customer loyalty year after year.
Properly designed and executed incentive travel programs, on average, can increase sales productivity by 18% and produce an ROI of 112%.
THE INCENTIVE RESEARCH FOUNDATION
The GRA Group Travel Process
Refined and perfected over 50+ years, this system ensures the continued success of your travel promotion. We are certain that, by following our time-proven process, your program will produce the results you want.
We will work with you to ensure the program we develop meets your objectives
and targets the right customers.
Build a Budget
We will assist you in building a budget for the program that fits your needs.
Write Trip Rules
This is the key piece in the trip planning process. With the right rules in place, you are nearly guaranteed to have a financially successful program. It's all in the math. Our decades of experience will ensure the correct rules are developed to meet your goals.
Set a Plan
Based on your Objectives and Budget, we will develop a plan which will meet your objectives and keep to your budget. We will discuss how to how to brand your program to give this initiative its own identity.
We will meet with your sales staff to explain the program and teach them how to use the trip as a powerful selling tool.
Creative Communications
We will design printed pieces to announce your trip and lay out the trip rules in a gorgeous, attention getting layout. We will recommend banner signage incorporating any vendors that may co-op the trip, as well as small, affordable promotional items which can be sent to your customers to remind them about this great opportunity.
Build a Trip Website
Your custom trip website will contain all the information about the upcoming trip, including the resort, destination and tour offerings, all designed to create excitement and to motivate your customers to participate.
GRA staff will be on-site, both in advance and during the program, ensuring that everything for your program is in order and functioning smoothly, assuring an unforgettable travel experience for you and your customers. We will provide a private hospitality desk, staffed by GRA as well as representatives from the local DMC, to answer questions, make reservations, arrange optional tours, and handle any issues you or your customers may have.
Keep it Entirely YOUR Experience
While we are there to manage your program, everything we do will be to promote your company, giving your guests an experience they will remember forever, and keeping your name in front of them the entire time. We work tirelessly making sure your needs, goals and budget are met. Our goal is to give your guests an experience they will remember forever so they will want to continue work and grow with you in the years to come.
At the conclusion of your program, we will meet and discuss the final expenditure reconciliation. We will assure how this travel initiative impacted the relationships between your customers and your company.
Review / Feedback / Surveys
We will analyze customer and employee comments regarding their experience on the program. We can utilize this information to give you a better indication of the true 'value' of the program - your customer relationships.
Incentive travel program are more than simply hosting a big gala party, these programs are a means to an end. Incentive travel is a strategy for more than simply driving incremental plus business. From driving incremental sales, increasing margins, launching a new line or service, enhancing customers relationships, boosting morale, increasing productivity, the GRA Group will work with you to carefully consider what you want your program to achieve.
Kickoff of Next Program!
Incentive travel is not just about the destination. It’s about engaging your sales team with your customers. It's more than driving incremental plus business; it's about relationships. It’s about creating life-long memories that will enhance relationships that will build a level of trust. We will work with you to continue to create unique opportunities that will only endear your customers to your company.
