Solutions that deliver results

440-540-4760

Travel Incentive Programs

Build relationships that last

Our Strengths - Working for you!

The GRA Group has been servicing the wholesale distributor market since 1961. We have learned a lot in the decades since. Not just in how to keep your name in front of your prospective customers, or the most effective promotion ideas, or which messages work best in which situations. We have something even more valuable: we know your customers. We know what keeps then loyal to a distributor, we know what makes them change distributors, and we know their priorities. We are in the same business as you.

That’s why our marketing ideas are never shots in the dark. After learning your current needs, budget and ultimate goals, we will tailor a travel incentive program that will motivate your customers to give you a larger percentage of their business while meeting your company’s goals. And the goal of GRA is not just to run a successful program (which we will!). We want to help make travel incentive PART OF YOUR COMPANY’S DNA – building continued growth and customer loyalty year after year.

Properly designed and executed incentive travel programs, on average, can increase sales productivity by 18% and produce an ROI of 112%.

THE INCENTIVE RESEARCH FOUNDATION

The GRA Group Travel Process

Refined and perfected over 50+ years, this system ensures the continued success of your travel promotion. We are certain that, by following our time-proven process, your program will produce the results you want.
travel-incentive-process

Design

  • Develop Program Objectives
  • Build a Budget
  • Write Trip Rules
  • Set a Plan

More

Launch

  • Train Your Sales Force
  • Creative Communications
  • Build a Trip Website

More

Performance

  • Keep Your Customers Engaged
  • Track Program Performance

More

Pre-Trip

  • Register Qualified Customers to Travel
  • Plan for Travel Logistics
  • Maintain Focus on Budget

More

Trip

  • On-site Execution
  • Keep it Entirely YOUR Experience

More

Post-Trip

  • Program Financial Reconciliation
  • Review / Feedback / Surveys

More

Re-Launch

  • Long-term Planning Goals
  • Kickoff of Next Program!

More

  • Design

    • Develop Program Objectives
    • Build a Budget
    • Write Trip Rules
    • Set a Plan

    More

  • Launch

    • Train Your Sales Force
    • Creative Communications
    • Build a Trip Website

    More

  • Performance

    • Keep Your Customers Engaged
    • Track Program Performance

    More

  • Pre-Trip

    • Register Qualified Customers to Travel
    • Plan for Travel Logistics
    • Maintain Focus on Budget

    More

  • Trip

    • On-site Execution
    • Keep it Entirely YOUR Experience

    More

  • Post-Trip

    • Program Financial Reconciliation
    • Review / Feedback / Surveys

    More

  • Re-Launch

    • Long-term Planning Goals
    • Kickoff of Next Program!

    More

Design

  • Develop Program Objectives

    We will work with you to ensure the program we develop meets your objectives and targets the right customers.
  • Build a Budget

    We will assist you in building a budget for the program that fits your needs.
  • Write Trip Rules

    This is the key piece in the trip planning process. With the right rules in place, you are nearly guaranteed to have a financially successful program. It's all in the math. Our decades of experience will ensure the correct rules are developed to meet your goals.
  • Set a Plan

    Based on your Objectives and Budget, we will develop a plan which will meet your objectives and keep to your budget. We will discuss how to how to brand your program to give this initiative its own identity.

Launch

  • Train Your Sales Force

    We will meet with your sales staff to explain the program and teach them how to use the trip as a powerful selling tool.
  • Creative Communications

    We will design printed pieces to announce your trip and lay out the trip rules in a gorgeous, attention getting layout. We will recommend banner signage incorporating any vendors that may co-op the trip, as well as small, affordable promotional items which can be sent to your customers to remind them about this great opportunity.
  • Build a Trip Website

    Your custom trip website will contain all the information about the upcoming trip, including the resort, destination and tour offerings, all designed to create excitement and to motivate your customers to participate.

Performance

  • Keep Your Customers Engaged

    We will help develop printed and electronic pieces, and recommend promotional items, that will ensure your customers are engaged and excited.
  • Track Program Performance

    Electronically managed, tracked and reported to you and your customers.

Pre-Trip

  • Register Qualified Customers to Travel

    We will develop an online registration system for those customers who have earned the trip, and are ready to commit to traveling.
  • Plan for Travel Logistics

    We will set up air schedules and book tickets, as well as plan for moving your group while on location.
  • Maintain Focus on Budget

    We will keep an eye on the finances, continuously working to make sure the trip operates within budget.

Trip

  • On-site Execution

    GRA staff will be on-site, both in advance and during the program, ensuring that everything for your program is in order and functioning smoothly, assuring an unforgettable travel experience for you and your customers. We will provide a private hospitality desk, staffed by GRA as well as representatives from the local DMC, to answer questions, make reservations, arrange optional tours, and handle any issues you or your customers may have.
  • Keep it Entirely YOUR Experience

    While we are there to manage your program, everything we do will be to promote your company, giving your guests an experience they will remember forever, and keeping your name in front of them the entire time. We work tirelessly making sure your needs, goals and budget are met. Our goal is to give your guests an experience they will remember forever so they will want to continue work and grow with you in the years to come.

Post-Trip

  • Program Financial Reconciliation

    At the conclusion of your program, we will meet and discuss the final expenditure reconciliation. We will assure how this travel initiative impacted the relationships between your customers and your company.
  • Review / Feedback / Surveys

    We will analyze customer and employee comments regarding their experience on the program. We can utilize this information to give you a better indication of the true 'value' of the program - your customer relationships.

Re-Launch

  • Long-term Planning Goals

    Incentive travel program are more than simply hosting a big gala party, these programs are a means to an end. Incentive travel is a strategy for more than simply driving incremental plus business. From driving incremental sales, increasing margins, launching a new line or service, enhancing customers relationships, boosting morale, increasing productivity, the GRA Group will work with you to carefully consider what you want your program to achieve.
  • Kickoff of Next Program!

    Incentive travel is not just about the destination. It’s about engaging your sales team with your customers. It's more than driving incremental plus business; it's about relationships. It’s about creating life-long memories that will enhance relationships that will build a level of trust. We will work with you to continue to create unique opportunities that will only endear your customers to your company.

An In-House, Integrated Approach

When you work with The GRA Group, you are working with a team dedicated to your business. Running a travel promotion? We have a full staff of in-house travel management, ticketing, and support staff to ensure your program's success. For a direct marketing campaign, GRA does everything from graphic design and layout to print and mail management with our own people. You can feel secure that we will manage your project with the utmost care.

Now is the time to start your planning process

Copyright ©2018 - The GRA Group, Inc.
1399 Lear Industrial Parkway, Cleveland, OH 44011
Phone: 440-540-4760 | Fax: 440-937-5187