The GRA Group has been servicing the wholesale distributor market since 1961. We have learned a lot in the decades since. Not just in how to keep your name in front of your prospective customers, or the most effective promotion ideas, or which messages work best in which situations. We have something even more valuable: we know your customers. We know what keeps then loyal to a distributor, we know what makes them change distributors, and we know their priorities. We are in the same business as you.
That’s why our marketing ideas are never shots in the dark. After learning your current needs, budget and ultimate goals, we will tailor a travel incentive program that will motivate your customers to give you a larger percentage of their business while meeting your company’s goals. And the goal of GRA is not just to run a successful program (which we will!). We want to help make travel incentive PART OF YOUR COMPANY’S DNA – building continued growth and customer loyalty year after year.
Properly designed incentive travel programs can increase sales productivity by 18% and generate a 112% ROI.
THE INCENTIVE RESEARCH FOUNDATION
The GRA Group Travel Process
Refined and perfected over 50+ years, this system ensures the continued success of your travel promotion. We are certain that, by following our time-proven process, your program will produce the results you want.
-Define Objectives -Build a Budget -Set the Foundation
We work with you to define clear goals, build a tailored budget, and establish program guidelines that ensure long-term success. With decades of experience, we craft smart, results-driven trip rules that maximize participation and impact. From there, we create a customized plan that sets the stage for an unforgettable experience.
-Train Your Team -Inspire Engagement -Create Excitement
We partner with your sales team to introduce the program and show them how to use the trip as a powerful sales motivator. Our creative team designs engaging promotional materials and a custom trip website that bring your program to life—building excitement, awareness, and momentum from day one.
-Engage Participants -Track Progress -Perfect the Details
We keep your participants engaged and informed while managing every detail behind the scenes. From building a seamless online registration system to coordinating flights, on-site transportation, and logistics, we ensure a smooth planning process from start to finish. Throughout every stage, we monitor performance and budget closely—maximizing value, minimizing stress, and keeping your program running efficiently and on target.
-Deliver the Experience -Support Every Moment -Make It Unforgettable
Our team is on-site through the whole process to ensure every detail runs seamlessly. From managing logistics to hosting a dedicated hospitality desk with GRA staff and local partners, we provide personal, responsive support at every step. Whether it’s arranging tours, handling questions, or solving challenges on the spot, we’re there to make your incentive experience effortless and extraordinary.
After your program concludes, we conduct a full financial reconciliation and review every detail to evaluate results. Through surveys and feedback, we measure how the experience strengthened relationships, inspired loyalty, and delivered true value to your business. Our goal is to ensure every program ends with clear insights, lasting connections, and a foundation for future success.
Incentive travel is more than a celebration — it’s a strategy for growth. Whether your goal is to drive sales, increase margins, launch new products, or strengthen customer relationships, GRA Group designs programs that deliver lasting impact.
Kickoff of Next Program!
We look beyond the destination to focus on what truly matters: engaging your sales team, building meaningful connections, and creating memorable experiences that foster loyalty and trust. Together, we’ll continue shaping unique opportunities that keep your customers inspired and your business moving forward.
