Our History
Since being founded in 1961, GRA Group has been a trusted partner to brands and distributors nationwide, delivering incentive travel programs and marketing solutions that drive engagement and growth. We’ve grown alongside the wholesale distribution industry—helping clients increase customer loyalty, boost performance, and stay relevant in competitive markets. We strive to turn insight into measurable results for every client. With our deep understanding of distributor relationships and buyer behavior, we are able to design programs that don’t just reward success, but build it.
Our Leadership
The GRA group, a Cleveland-based incentive travel company established 56 years ago by John Rich was recently purchased by Mary Catherine Barrett. Barrett has over 33 years in the incentive travel industry – 20 years as an employee of The GRA Group. The Cleveland-based attorney is enthusiastic about the opportunity to implement new initiatives with this well-established company.
The GRA Group in the News
The GRA Group was recently featured in Crain's Cleveland Business. In this article, The GRA Group was highlighted as a leader in the travel industry navigating and thriving through changes in travel standards related to the Covid-19 pandemic.